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| Other Media = [https://note.com/tanigo tanigo] - note</br>[https://medium.com/@tanigox tanigox] - Medium
| Birthday = December 10, 1973<ref>(Dec. 10, 2020). Retrieved from https://twitter.com/i/web/status/1336805171867787266</ref>
|Age={{#expr:{{#time:Y|@{{#expr:{{#time: xNU}} - 124383600}}}} - 1970}}
|Age=49|Name=YAGOO}}
}}
 
'''Motoaki Tanigo''' (谷郷元昭, ''Tanigo Motoaki'', born December 10, 1973), known professionallyaffectionately as '''YAGOO''' is a JapaneseCo-founder and current CEO of [[COVER Corporation]]. the parent company of [[Hololive Production]].
 
== Career ==
Graduated from the Faculty of Science and Technology of Keio University. Tanigo early career involved developing video game characters in collaboration with Sanrio at the content company [[w:Imagineer (Japanese company)|Imagineer]]<ref name="ANN">{{Cite web| url = https://www.animenewsnetwork.com/feature/2020-09-02/meet-cover-corp-ceo-motoaki-yagoo-tanigo-the-man-behind-hololive-virtual-youtubers/.163495| title = Meet Cover Corp CEO Motoaki “Yagoo” Tanigo, The Man Behind Hololive's Virtual YouTubers| accessdate = 2024-05-07| author = Dennis Banda| date = 2020-09-03| publisher = Anime News Network| language = English}}</ref>
Graduated from the Faculty of Science and Technology of Keio University. Afterwards did game development for Sanrio Co. <ref>https://cover-corp.com/about/</ref><br/>
Afterward, he oversaw a business operating official mobile sites in partnership with TV stations and publishing companies. After launching an e-commerce business at istyle Inc., operator of the cosmetics review site @cosme, and participating in the founding of the mobile advertising company Interspire Inc. (now UNITED, Inc.), he founded 30min. Inc. and developed an O2O business centered on 30min., Japan’s first GPS-enabled smartphone application, which was sold to IID, Inc.<ref>{{Cite web| url = https://cover-corp.com/en/company/| title = Cover Corp - Company| accessdate = 2024-05-07| author = Cover Corp.| date = 2024| publisher = Cover Corp| language = English}}</ref><ref>{{Cite web| url = https://trek.hinative.com/en-US/it1/interviews/tanigo| title = An entrepreneur who sold his previous service, he's now focused on going global through VR| accessdate = 2024-05-07| author = Lang 8| date = 2024| publisher = Lang 8|}}</ref>Using this money, He along side Cover's future CTO [[Ikko Fukuda]] went on to found Cover Corporation in June 2016 which was first aimed at developing new content that utilizes AR/VR technology, as he believed that had lots of future business opportunities, before working in the Virtual YouTuber business.<ref name="ANN"/>
He was the CEO and helped develop the local news service 30min. Inc. which he sold to start a company focused on AR and VR technology in 2016 <ref>https://trek.hinative.com/en-US/it1/interviews/tanigo</ref>
He went on to found Cover Corporation in June 2016 which was first aimed at developing new content that utilizes AR/VR technology, as he believed that had lots of future business opportunities, before working in the Virtual YouTuber business.<ref> Retrieved from https://www.animenewsnetwork.com/feature/2020-09-02/meet-cover-corp-ceo-motoaki-yagoo-tanigo-the-man-behind-hololive-virtual-youtubers/.163495</ref><ref>https://cover-corp.com/about/</ref>
 
He still considers Cover to be a tech company.
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== YAGOO ==
His nickname among the talents and many fans. The name YAGOO originated from one of Roboco's streams, where Subaru read(intentionally) misread "Tanigo" as "Yagoo"((The kanji 谷 can either be read as ''Tani'' or ''Ya''). <ref>{{Cite web| url = https://www.youtube.com/watch?v=pVk7tqfC9y4&feature=youtu.be&tBIimxr3r4-E| title =638< Oozora Subaru Explains How She Gave Birth to YAGOO【ENG Sub/ref>Hololive】| accessdate = 2024-05-08| author = Vtube Tengoku
| date = 2021-03-27| publisher = Youtube}}</ref>
 
He has said nobody really talked about him on streams before the nickname, but now he even shows up as a "model" showing off hololive merchandise.
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== With hololive ==
hololive started with [[Tokino Sora]] and after they had gained experience with talent management with her and [[Roboco]], they debuted Gen 1.
 
He first imagined hololive as streamers that came from a different or parallel worlds and came together as a group, while the concept is very different now he still thinks itsit's very fun.
 
The most important thing he looks for when hiring new talents are eagerness and determination, being able to stream almost every day is something you need determination for and he respects that. The person needs to be fit to stream in the long term as well.
 
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